Label Design / Packaging
The brief
Prairie Organic Spirits needed a label system that matched the integrity of the product. The brief was simple: no borrowed prestige, no visual noise. A vodka label that reads as premium because of what it leaves out, not what it adds.
The palette anchors the story: forest green for the land, cream for the craft, gold for the proof.
The approach
The label system strips the category down to type, color, and paper. Typography is set tight and upright. The mark is one weight, one color. Nothing competes with the product name.
Every decision was tested at thumbnail size and at arm's length on shelf. The result is a system that reads the same on a screen, a bottle, and a line sheet.
Deliverables
01
Vodka Label Design
02
Bottle Mark and Icon
03
Three-Color System
04
Typography and Lockup Rules
05
Print-Ready Production Files
06
Brand Guide
