MGA's Miniverse x Little Tikes · Plants and Chairs

The brief

Big flavor at miniature scale

MGA Entertainment commissioned the studio to create custom graphics for Miniverse, the make-it-mini food collectibles line, across three seasonal drops: Ramen FALL '23, Lifestyle S23, and Banana Split.

The engagement extended into motion: a social media animation toolkit built for the Mini Verse x Little Tikes collab launch.

The approach

Every graphic a tiny world

Each piece was art directed as a miniature scene, mixing product photography, hand-drawn stickers, and bold graphic frames so the tiny food read loud at feed scale.

The animation toolkit carried the same language into motion, giving the Little Tikes collab a launch system the social team could run across channels.

Deliverables

Ramen Graphic FALL '23

Lifestyle Graphic S23

Banana Split Graphic

Mini Verse x Little Tikes Animation Toolkit

Miniverse Ramen FALL '23 graphic, full frame — Ramen Graphic FALL '23

Miniverse Ramen graphic detail — Ramen graphic, detail

Miniverse Lifestyle graphic S23 hero — Lifestyle Graphic S23

Miniverse Lifestyle S23 graphic, full frame — Lifestyle S23, graphic frame

Miniverse Lifestyle S23 detail — Lifestyle S23, detail

Miniverse Banana Split graphic hero — Banana Split Graphic

Miniverse Banana Split graphic detail — Banana Split, detail

Miniverse Banana Split graphic, alternate frame — Banana Split, alternate frame

Mini Verse x Little Tikes, launch animation

Miniverse motion reel