03 / Campaign
The brief
Pacifico brought the studio in for its BottleRock Napa Valley campaign, part of a run of 2025 California work that also included the GoPro Mountain Games and Outside Fest.
The campaign needed key art that could live on stage, on site, and on merch without losing the laid-back Pacifico character.
The approach
The key art moved through staged explorations and revision rounds before locking the final composition, keeping the client in the process at every step.
The finished art then carried onto the festival merch program: tees, a round coaster, and an embroidered patch.
Deliverables
01
Campaign Key Art
02
Staged Explorations and Revisions
03
Festival Tee Graphics
04
Coaster and Embroidered Patch
