Project
Salsa's Taco Bar
Salsa's Taco Bar is a neighborhood taqueria in Santa Cruz, CA that needed a brand as bold and unapologetic as the food. We built a retro-inspired system anchored by custom lettering, a hand-drawn chili mark, and six…
Brand IdentityRestaurant
Salsa's Taco Bar is a neighborhood taco spot in Santa Cruz that needed to feel like a destination. The brief: own the block. Nothing quiet, nothing borrowed, a brand as loud and direct as the food itself. We built a retro-inspired identity anchored by custom lettering and a hand-drawn chili mark, backed by six vibrant Pantones pulled from traditional…
ScopeLogo & Identity / Identity / Food & Drink
YearStudio archive
OutputIdentity system, Launch materials
RoleCreative direction + design
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