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Studio Work

Prairie Organic Spirits

Prairie Organic Spirits needed a label system that matched the integrity of the product. The brief was simple: no borrowed prestige, no visual noise. A vodka label that reads as premium because of what it leaves out…

BrandingPackaging & LabelsSpirits
The label system strips the category down to type, color, and paper. Typography is set tight and upright. The mark is one weight, one color. Nothing competes with the product name. Every decision was tested at thumbnail size and at arm's length on shelf. The result is a system that reads the same on a screen, a bottle, and a line sheet. Deliverables: vodka…
ScopeBranding / Identity / Packaging
YearStudio archive
OutputIdentity system, Packaging / labels
RoleCreative direction + design
Prairie Organic Spirits, hero image
Prairie Organic Spirits, process image 1 of 4Prairie Organic Spirits, process image 2 of 4Prairie Organic Spirits, process image 3 of 4Prairie Organic Spirits, process image 4 of 4
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