08 / Editions & Campaign
The brief
Red Bull North America's on-premise marketing team brought the studio in across a run of 2026 engagements, supporting the Philadelphia-DC territory.
The work spanned a limited-edition can design, campaign creative, and open concept explorations built around a single product.
The approach
Each engagement started from the same place: the can. From there the studio moved between packaging, campaign key art, motion, and event creative without losing the product at the center.
Explorations were staged and comparable, so the client could isolate the idea worth taking forward.
01 / Packaging
A limited-edition can design for the Sudachi Lime release. The edition carries the campaign line "Summer Hits Different" across poster, card, and digital formats.
02 / Campaign
The second round of Sudachi campaign creative pushed the edition further: a rendered product world for the can and a microsite concept to carry the launch.
03 / Concept Exploration
An open brief: show three distinct creative directions for a single product without changing the product itself. Velocity Mark treats the can as a moving object, with 45-degree speed lines and pink and cyan light breaks on a dark navy ground. Liquid Metal removes the background narrative and lets surface do the talking: a near-black field, a green glow, the can rendered as a metallic object. Urban Grid brings the product into a street-culture register, placed as an engineered object inside a mapped city with orange accent light.
All three use the same layout system: product photo top, title and rule bottom, monospace metadata. The restraint makes the directions comparable and the chosen idea easy to isolate.
04 / Event Creative
A creative exploration tying on-premise serve programs to the NFL Draft in Pittsburgh. Poster and ice-cold serve concepts moved through staged series, each pairing the product with draft-night energy.
Deliverables
01
Sudachi Edition Can Design
02
Sudachi Campaign V2
03
Creative Concept Directions
04
NFL Draft Pittsburgh Exploration