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Brand Identity

Tacos Rafus Branding

Branding for Tacos Rafus, a Mexican food trailer in Watsonville, California. The essence of this project is to pay respect and honor the late great Don Rafus. Which represents a key part of Tacos Rafus traditions…

brandinghandpaintedidentitylogoLogotype
Branding for Tacos Rafus, a Mexican food trailer in Watsonville, California. The essence of this project is to pay respect and honor the late great Don Rafus. Which represents a key part of Tacos Rafus traditions, cuisine, and culture. He's respectfully present in the main logo and designs used throughout the branding. The custom logotype is inspired by…
ScopeGraphic Design, Typography, Branding
Year2020
OutputIdentity system, Packaging / labels
RoleCreative direction + design
Tacos Rafus Branding, hero image
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