Branding for Tacos Rafus, a Mexican food trailer in Watsonville, California.
The essence of this project is to pay respect and honor the late great Don Rafus. Which represents a key part of Tacos Rafus traditions, cuisine, and culture. He's respectfully present in the main logo and designs used throughout the branding. The custom logotype is inspired by vintage hand-painted menu signs found in Mexico and LA's food culture. The identity has bright colors to represent the Michoacán traditions which translate to a fun and vibrant identity.
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