Studio Work
Matt DeFusco | Red Bull Creative Concepts
Creative concept exploration for Matt DeFusco and Red Bull. Three directions were developed around a single can: Velocity Mark uses speed lines and a navy-to-pink gradient to suggest motion and energy; Liquid Metal…
Packaging & LabelsConcept DesignBeverage
This was a concept exploration for Matt DeFusco around a Red Bull collaboration. The brief was open: show three distinct creative directions for a single product without changing the product itself. Velocity Mark treats the can as a moving object. A dark navy ground carries 45-degree speed lines, with pink and cyan light breaks creating depth. The can sits…
ScopeArchive / Packaging
YearStudio archive
OutputPackaging / labels
RoleCreative direction + design
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