Halara "Take it Easy" Designs
Client Brief: "I would love to explore the idea of this being a recurring limited-edition sticker collection. I like the idea of starting with something fun and playful this time around. Something riffing off of cannabis culture would be great. 'Halara', our brand name, means "take it easy" in Greek. We love to include "take it easy" as a part of our brand and imagery. I am thinking we try to incorporate elements of relaxing, taking it easy, or anything of the sort. I love some of the playful illustrative designs you've done - maybe we pull some inspiration here? Our brand is more approachable for a variety of people and backgrounds, it would be awesome to have some designs that would appeal to the masses in this way. "