Project
FRUIT Coffee
FRUIT Coffee is a Dubai specialty roastery built on one idea: coffee is a fruit. The brief was to build a brand that competes by being impossible to ignore in a category drowning in muted tones. We delivered the full…
Brand IdentityPackagingWeb & Digital
FRUIT Coffee is a specialty roastery in Dubai. The whole brand stands on one fact most coffee branding ignores: coffee is a fruit. Specialty coffee shelves default to Berlin minimal, muted tones, thin type, quiet confidence. FRUIT needed the opposite. The brief was an identity as sharp as the product: the loudest voice on the shelf and the screen, without…
ScopeLogo & Identity / Web / Identity
YearStudio archive
OutputIdentity system, Packaging / labels, Launch materials
RoleCreative direction + design
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