Brand Identity for Dear.Alma.Humana. A wellness project.
The elements chosen to create the logo represent the internal love story with ourselves, where beauty is created out of the tough obstacles that we overcome on a daily basis. The colors induce a sense of tranquility and trust. We approached this project with the philosophy of culture and yoga in mind. The name itself symbolizes the theme of wellness, reminding ourselves to pause and breathe. Being from Mexican descent, it was important to incorporate nuestro “spanglish” lenguaje.