Studio Work

Crazy Mountain | Live Wide Open

Creative campaign exploration for Crazy Mountain non-alcoholic beer. Three concepts were developed around the line Live Wide Open. Horizon places the can against a wide landscape with cowboys, surfers, and bikers as the…

Brand CampaignPackagingBeverage
Crazy Mountain makes non-alcoholic beer for people who still want the occasion. The campaign exploration starts from that premise: the beer should look like it belongs at the same moments as the full-strength stuff. Live Wide Open is the master line. Horizon visualizes it literally - a gradient landscape, the can at the bottom edge, the logo in the upper…
ScopeArchive / Identity / Packaging
YearStudio archive
OutputIdentity system, Packaging / labels
RoleCreative direction + design
Crazy Mountain | Live Wide Open, hero image
Crazy Mountain | Live Wide Open, process image 1 of 4Crazy Mountain | Live Wide Open, process image 2 of 4Crazy Mountain | Live Wide Open, process image 3 of 4Crazy Mountain | Live Wide Open, process image 4 of 4
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