Our goal was to establish a modular can design that can carry the brand identity forward.
Plants and Chairs started this project by designing the label for “Pelea de Gallos”. It transitioned into designing a broader system with a uniformed theme that was applied to the entire initial release. We paid homage to classic vintage printing methods by using modern techniques to bring it to life. This tactical texture can be felt throughout the cans.
We established a style inspired by Mexican beer labels and distressed event posters. The repertoire was created by using subtle elements and colors accustomed to our Mexican traditions. "There's a Birria Para Todos”.